Is a video-first podcasting strategy right for your brand?
All the trends point to a video-first podcasting strategy as vital to your podcast's success. But is that the right move?
A recent Morning Consult survey showed that 46% of active podcast listeners prefer consuming podcasts with video. Only 42% wanted audio-only podcasts.
The reason? 51% said they wanted to see the reactions of the host and guest, and 50% of their survey respondents indicated that video helps them better focus on the podcast.
This new data demonstrates that video podcasts help your engagement efforts. And there are several more benefits to using a video-first podcasting strategy that make that clear. Listen to the episode to understand why.
For past episodes and transcripts, visit https://zmcpodcasts.com/podcasting-with-zuri-berry.
RESOURCES MENTIONED IN THIS EPISODE:
Need some help? See how ZMC Podcasts can help you enhance your brand and save you precious time by visiting https://zmcpodcasts.com. Subscribe to my newsletter for more insights at https://zmcpodcasts.com/newsletter. And follow me on Linkedin at https://www.linkedin.com/company/zmcpodcasts/.
About Zuri Berry: I’m the founder and principal producer of ZMC Podcasts. I’ve spent two decades working as a multimedia journalist specializing in professional audio and video production, local news, digital strategy, and social media strategy.
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